IMMERGEN
Immersive Solutions
Scope
Ideation, Brand Strategy,
Brand Identity, Web Design,
UI UX, System Design, Motion Graphics.
About the project
Immersive production offers experiential programs consists of; Nfts of 3D avatars, environments, Garments; innovated using technologies of AR, VR, MR, Holograms, can be experienced through the Metaverse, Live interactive fashion experiences and social media interactions. Our ultimate goal is to redefine fashion Presentation, performance, commodities, image to captivate and impact audiences. We work in Virtual world/real world integration strategy, Metaverse Architecture, Metaverse commercialization strategy and Gamification.
Graphics
Color Palette
Typography
Agency Identity
Color Palette
Logo
The logo concept is based on merging the word Immerse and the word GenZ to be “IMMERGEN” to sound like the word Immersion.
The chosen slogan/motto for the agency is “Blending Realms”. It was decided to convey the idea of integration of the digital and physical worlds together.
Logo Colors
The logo can be used on different backgrounds according to our logo color variations.
Brand Identity
The design concept umbrella was “Into design world” in which entering the client into the design world digitizing and mechanizing fashion. The Keywords of the concept are: Futuristic, Minimal, Clean, Universal, Technology and Digitizing.
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The graphical elements based on the concept, used to create the icons and visuals are Grid, Wire, Vertex, Polygons/Grid on object, Mannequins abstract textures, VR headset, Cubes/Stage to display garments, avatars, etc...
Agency Commercial
The project scope includes also motion graphics commercial showcased on the main page of the website. ​The visual elements in the commercial are futurism art style. The Aesthetic shows the idea of surreal luxury futurism. This is mainly created for the vision video which will be a combination of similar aesthetic and a kinetic typography explanatory of our services. Metallic tones, such as silver and chrome, are frequently used to evoke a sleek, modern ambiance, aligning with technological influences. Gold and brass accents contribute warmth and richness, symbolizing luxury and refinement. Deep jewel tones, including blues, purples, and emerald green, are utilized to infuse mystery and regality into the artwork. High-contrast combinations, like classic black and white or bold contrasting hues, create visually striking and dynamic compositions, enhancing the futuristic allure. Iridescent and holographic effects, achieved through pearlescent whites and holographic hues, introduce an otherworldly and dynamic dimension. Neutral foundations, such as Greige, and charcoal gray, serve as sophisticated backdrops, allowing vibrant or metallic elements to stand out. Tech-inspired colors like electric blues, greens, and digital reds reinforce the association with innovation and the digital realm. In luxury futurism art, the thoughtful interplay of these colors contributes to a harmonious blend that captures the essence of elegance, innovation, and the extraordinary.
GIU Social Media
Social Media Planning, Identity & Motion Graphics
Project Scope
The project scope started with a proposal from Marwa Ibrahim to expand the GIU social media from only having a Facebook account to also having more platforms like Instagram and TikTok in order to reach more audience specially the students applying for universities. The proposal was accepted from the design faculty and the board of trustees and there were a small team working on it, consists of Marwa Ibrahim and 2 instructors. Together, worked on the GIU graphic manual to execute an identity to the design faculty that falls under the umbrella of the identity of the GIU. Taking in consideration the colors codes and forts and every thing. They worked on the Icon of the Instagram account, the visualization of the mockup, creating the posting plan, the captions of the posts, the hashtags, as well as creating the Instagram content from posts to reels to stories, with a mix of motion graphics techniques.
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After finalizing all the details, the board of trustees of the GIU adopted the whole Idea however; they preferred to assign the GUC (sister university) branding center to take over and execute the account with a whole new identity that fits their policies in order to have a eye upon every post and protect the image of the two universities.
Music Typography
Motion Graphics