Digital Influencer

Virtual Human Brand Ambassador

About the project

The concept of the "Virtual Human Brand Ambassador" is created for fashion designers/brands who want to have a specific special concept based digital CGI brand influencer, blogger or Ambassador a visualized in this video in the form of introducing a new model to the world. The video will shows the avatar in different poses with the Instagram posts interface with some close-up shots of the details of the avatar. Other shots show the avatar interacting with a real environment creating some blogs. The concept here is to test the notion of creating a 3D customized avatar to emphasize the image of the brand through being a brand ambassador and influence people through social media commercialization alongside with their garment collections.

The Workflow

The 3D Pipeline was developed by experiencing new tools as part of my master's learning journey; to create a customized features for Meta-human with Custom Garments and Animations, and Real-time Rendered for any Virtual Fashion Experience.

The workflow is basically creating Semi-Realistic Concept based, Real-time Renderer Digital Avatar Using the combination of Zbrush 3D sculpting + Unreal Meta-Human Creator from Unreal Engine for real-time render & detailed realistic texture. Those Avatars, can be added to them garments using CLO 3D and Udraper. In addition, those avatars can be animated using either Unreal Engine animation tools or Mixamo and mixamo converter since, they are already rigged and ready for being animated. This workflow is more open for customization & can achieve creatures with stylized human proportions but with detailed realistic textures and real time render.