Real Time Interactive
Fashion Show
This is an interactive Mixed Reality Runway innovated by Immergen Agency, where we tell your brand story and immerse your audience, Letting them express themselves digitally through the customization features decisions they choose.
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The Concept
The "Real- time Interactive Fashion Show" concept is creating a mixed reality fashion event for fashion designers/brands who want to have Real- Live Interactive Fashion Show fashion show/event with digital integration. It has an original notion innovated through several aspects, the most important one is interactivity with real time unlimited customizations. The concept of the video showcased is a trailer in the form of storytelling scenario visualizing the show itself and how the end user sees and uses this service in the show to explain clearly the idea of it.
Scope
The video process was divided into 2 major parts, the models’ catwalk and the stage design. 10 models of different ethnicities was designed for the Real Live interactive fashion show Visualization Video.
The Artstyle
The style of the avatars is realistic art style since created using meta-human. Its purpose is to translate the program's core concept into a visually compelling representation, capturing the essence of a luxurious futurist aesthetic. Notably, the avatars featured in this program adopt a realistic art style, a deliberate choice aimed at enhancing the immersive experience for users. These avatars are crafted using meta-human workflow, indicating a sophisticated and cutting-edge approach to character design. By opting for a realistic art style and leveraging advanced tools like meta-human, aiming to deliver a visually stunning and lifelike user experience, aligning seamlessly with the overarching theme of luxury futurism.
Digital Fashion Models
Customized MetaHumans
The Workflow
The Workflow used to execute those models is creating a Semi-realistic Concept based Avatars With Custom Garments and Animations, Real-time Rendered for any Virtual Fashion Experience.
Using Metahuman, the technique was to use blending faces and sculpting options in Metahuman Creator to create as much as possible a unique customized version of each ethnicity according the reference board created. For the 6th and the 8th models (from left to right), I started their features from scratch in Zbrush then i uploaded them into unreal engine got them textured, groomed and rendered in Metahuman.
The Concept Art
The chosen ethnicities as shown were correspondingly as follows; Scandinavian, Pacific Islander, Asian, Indian, European Classical Beauty, Asian Albino, European Ginger, African, Egyptian and Russian.
The digital models’ are real time rendered after downloading them to unreal engine and adding to them black basic dresses garments, catwalk animations and lighting design. Black dresses were chosen as placeholder garments with a focus on the workflow, the realistic avatars and the explanation the idea of the program. Therefore, instead of starting the garment from scratch, they were created using CLO 3d free library with playing with various modifications, customization and editing to the pattern and colour then; exported and simulated in unreal engine using Udraper plugin.
The notion of the show revolvo around the idea that the audience can customize and interact live with the fashion show experience through the integration of Metahuman Character Creator. The Customization options can include digital Garments, allow the audience to make variations for garments colours, for Hair styles, hair colours, and Makeup styles. With Metahuman creator integration to this system, more customization options can be added like facial features like the shape of the face, nose, eyes, mouth, and ears, as well as skin colour, eye colours, body size, and other options. Users will be able to customize their avatars to reflect their unique preferences and identities, creating a more engaging and personalized digital experience.
The Environment
